Tuesday, June 5, 2018

Pike Place Fish Market Case Study


Pike Place Fish Market

                                     Pike Place Fish Market

The Pike Place Fish Market, founded in 1930, is an open air fish market located in Seattle, Washington's Pike Place Market, at the corner of Pike Street and Pike Place.

It is known for their tradition of fishmongers throwing fish that customers have purchased, before they are wrapped.

After nearing bankruptcy in 1986, the fish market owner and employees decided to become "world famous", changing their way of doing business by introducing their flying fish, games, and customer performances.

What does “World Famous” mean?
  • Being present and relating to people as a human beings
  • Looking for ways to make your day
  • Being of service and taking great care of you
  • Having the very best quality seafood
  • Serving not only customers, but the world

Four years later, they were featured repeatedly in the national media and television shows. The store is now a popular tourist destination in Seattle, attracting up to 10,000 daily visitors, and is often billed as world-famous.
Fish! Tales book summary
Documentary filmmaker John Christensen was shopping in Seattle when he heard cheering in the distance. Curious, he followed the sound and encountered a crowd surrounding a small fish market—World Famous Pike Place Fish, to be exact. Suddenly a fishmonger fired a slippery salmon to a coworker, who made a spectacular one-handed catch as the crowd applauded. He invited a delighted customer to catch a fish.

The Fish! Philosophy (styled FISH! Philosophy), modeled after the Pike Place Fish Market, is a technique to make happy individuals alert and active in the workplace. John Christensen created this philosophy in 1998 to improve "organizational culture". Now offers videos, books, coaching and training to any type of organization.                                                  

They have a website for orders https://www.pikeplacefish.com/collections/salmon

Questions?
  • If you were going to Washington, would you take the time to go out of your way to go visit Pike Place Fish Market?
  • Would you use The Fish Philosophy training in your place of work? 
  • Would you like to work there?

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