Topic
1:
Who's
who in BA223- Michelle Clark
I
am taking this course as part of my required courses for Business
Management. I am interested in
SWOT
analysis as well as the current marketing trends. I currently have a
bummer lamb on the bottle
that
has to be fed every 4 hours, more sheep and lambs, a horse, chickens,
rabbit, donkey and the beef
just
went into the freezer. Yum!
Topic
2:
Marketing
in the News
I
was interested in this article because it is a new business in my
town. The
business originally started
as a food truck in Albany Oregon with for
owners. They became so popular that they were asked to
be a part of
the food courtyard in the Albany Mall. They originally planned to
expand to Lebanon but
decided to leave the mall and put all efforts
into the location in Lebanon.
The
headliners on their menu is Shape Shifter,
Bigfoot Burger, Mummy Dog and Loch Ness
Monster. They are known for
their enormous portions
and their hand made fry bread. What sets them
apart from other
hamburgers and food is it is fresh never frozen hamburger and
handmade dough.
They
remodeled the old Mexican restaurant in Lebanon to look like a log cabin. They
have a big
wood carving of Big Foot outside that a local wood carver
in Lebanon carved. They local painter they
used also painted the
inside of the building to look like you are sitting in a forest of
trees with Big
Foot painted on the wall. I saw the painter on Facebook as he was painting the store. They have
became very popular in Lebanon and the restaurant is always full of customers.
According to the
Facebook website they have 1600 likes so far and the
average person stays about a half hour.
The value
they provide to their customers is that they are very
committed
to provide their customers
with fresh handmade healthy ingredients. They
update their website regularly with new items they are
bringing on board.
They
also use Munchy Delivery which is another avenue of free advertising
for them. Munchys
advertises for all the local restaurants that they
do deliveries for. They put videos about the restaurant
they are
providing this service for. Big Foot Bites also uses OrderEm. This is
a company that
provides many services to a business at a very low
cost. They offer business's easy ordering options,
website design, and customer surveys just to name a few.
Here
is one example of pricing from them:
The
only challenges I see is the fact that people think the sizes are not
healthy portions. I think it is up
to the individual to choose what
is healthy for them or not. Who is to say you can’t share a meal? A
unique marketing approach they use is "the challenge". It is fun and customers like fun. You have to
eat
a Sasquatch Burger which is two 1 pound beef patties, 1
pound of bacon, all the condiments
and
served on 3 Brioche buns. You have 20 minutes to finish it along
with
almost a pound of Tots and a
drink to win. If you win you get it for
free along with a T-shirt saying “I ate the Sasquatch”. To
this
day nobody has won.
I think I would as a brand manager I would also put coupons in the local paper to draw new
customers into the restaurant.
.-Michelle
Clark