Pike Place Fish Market Case Study

                                     Pike Place Fish Market

https://www.youtube.com/watch?v=-ZKiJejNRtw

The Pike Place Fish Market, founded in 1930, is an open air fish market located in Seattle, Washington's Pike Place Market, at the corner of Pike Street and Pike Place.

It is known for their tradition of fishmongers throwing fish that customers have purchased, before they are wrapped.

After nearing bankruptcy in 1986, the fish market owner and employees decided to become "world famous", changing their way of doing business by introducing their flying fish, games, and customer performances.

What does “World Famous” mean?

• Being present and relating to people as a human beings
• Looking for ways to make your day
• Being of service and taking great care of you
• Having the very best quality seafood
• Serving not only customers, but the world

Four years later, they were featured repeatedly in the national media and television shows. The store is now a popular tourist destination in Seattle, attracting up to 10,000 daily visitors, and is often billed as world-famous.

Documentary filmmaker John Christensen was shopping in Seattle when he heard cheering in the distance. Curious, he followed the sound and encountered a crowd surrounding a small fish market—World Famous Pike Place Fish, to be exact. Suddenly a fishmonger fired a slippery salmon to a coworker, who made a spectacular one-handed catch as the crowd applauded. He invited a delighted customer to catch a fish.

The Fish! Philosophy (styled FISH! Philosophy), modeled after the Pike Place Fish Market, is a technique to make happy individuals alert and active in the workplace. John Christensen created this philosophy in 1998 to improve "organizational culture". Now offers videos, books, coaching and training to any type of organization.                                                  

They have a website for orders https://www.pikeplacefish.com/collections/salmon

Questions?

• If you were going to Washington, would you take the time to go out of your way to go visit Pike Place Fish Market?
• Would you use The Fish Philosophy training in your place of work? 
• Would you like to work there?
  
  

The Lobby Survey

The Lobby Customer Survey- Michelle Clark



1. How did you hear about The Lobby? w 0

Friend- word of mouth

Social Media- face book, twitter etc

Store front signage

* 2. What time of day do you usually go to The Lobby? w 0

Morning

Lunch 

Evening

* 3. Have you tried 50 cent Taco Night? w 0

Yes

No

* 4. Did you know about the Indoor Farmers Market at The Lobby every Wed 8am-5pm? w 0

Yes

No

* 5. Did you know about Yoga being offered on M,W,F 6-7am? w 0

Yes

No

* 6. Did you know that Taco Thurs is also game night and you can bring your kids? w 0

Yes

No

* 7. Did you know The Lobby has a Banquet Room and also offers catering? w 0

Yes

No

* 8. Did you know The Lobby has Gluten Free Food and other healthy choices? w 0

Yes

No

* 9. How many times do you visit The Lobby? w 0

Every day

A few times a week

About once a week

A few times a month

Once a month

Less than once a month

* 10. What is your age group? w 0

Under 18

18-24

25-34

35-44

45-54

55-64

65+

* 11. What do you think of the coffee at The Lobby? w 0

Very high quality

High quality

Neither high nor low quality

Low quality

Very low quality

* 12. Have you been to The Lobby when the DJ plays? w 0

Yes

No

* 13. Overall how would you rate your experience at The Lobby? w 0

Very satisfied

Satisfied

Neither satisfied nor dissatisfied

Dissatisfied

Very dissatisfied

Powered by

See how easy it is to create a survey.

           

Week 2 Listening Exercise- politicians, judges, and bureaucrats don't listen

Topic: Social Listening

1.

NRA - National Rifle Association of America

2.

Every day, the NRA fights back against who want to regulate, restrict, and ultimately, destroy your Second Amendment freedom.

3.

People are saying: 

• If one person from each gun owning household belonged to the NRA no politician would ever utter the words "gun control" again!

• Don’t regret joining the NRA a month ago. The more people who criticize and judge me for joining them, the more I’ll donate and support them. Proud 20 Year Old Member here.

• To all the military in service and those no longer serving. I hope that if this crap continues the people and yourselves will come together and do what the oath you swore states. That is to uphold the constitution and it's rights. A government that wants to disarm it's citizens is no government at all and need to be stopped. All of these people who want to rewrite the constitution are domestic terrorist by definition.

4.

They are selling membership for product and services to raise money to support our 2nd amendment rights.

5.

The NRA uses cookies in conjunction with third parties (such as Facebook and Google) to provide measurement on marketing campaigns and send targeted advertisements to internet users. The NRA does not use any personally identifiable information when targeting users for advertisements.

The NRA uses campaign expenditures and a rating system based on members voting history to influence politics. 

• 24/7 Defense of Your Gun Rights
• Your Choice of Magazine
• Your Official Membership Card and Decal
• $2,500 No-Cost Firearms Insurance*

The challenge for the brand is fake news, liberals and politicians. 

6.

If I were brand manager I would respond to customers with Twitter and LinkedIn for the younger generation. I would still use Facebook for the older generation. Facebook still seems to be the best option for people age 50+.

The Lobby

10 Things I Already Know About My Client   

• The Lobby
• Main Street Lebanon Or   
• 7 am - 10 pm ( days and hours vary will check on specifics)
• Serves Breakfast and Lunch Daily
• Special Food Nights e.g. Thursday 50 cent Taco Night
• DJ plays in evenings
• Taco Night is Jamaica Music
• Saturday Dance and Music night
• Yoga day
• Indoor Farmers Market
• Banquet Room
• Gluten Free Food

10 Thing I Need To Find Out About My Client

• Organizational Rules
• Work Rules
• Top Business Priorities
• Current Marketing Campaign
• Top Selling Menu Items
• History   
• Customer Service- how do they ensure high quality customer service
• Promotional Strategies
• Media habits of their consumers- e.g. facebook etc..
• Current business products

week 1 assignment

Topic 1:

Who's who in BA223- Michelle Clark

I am taking this course as part of my required courses for Business Management. I am interested in

SWOT analysis as well as the current marketing trends. I currently have a bummer lamb on the bottle

that has to be fed every 4 hours, more sheep and lambs, a horse, chickens, rabbit, donkey and the beef

just went into the freezer. Yum!

Topic 2:

Marketing in the News

I was interested in this article because it is a new business in my town. The business originally started

as a food truck in Albany Oregon with for owners. They became so popular that they were asked to

be a part of the food courtyard in the Albany Mall. They originally planned to expand to Lebanon but

decided to leave the mall and put all efforts into the location in Lebanon.

The headliners on their menu is Shape Shifter, Bigfoot Burger, Mummy Dog and Loch Ness

Monster. They are known for their enormous portions and their hand made fry bread. What sets them

apart from other hamburgers and food is it is fresh never frozen hamburger and handmade dough.

They remodeled the old Mexican restaurant in Lebanon to look like a log cabin. They have a big

wood carving of Big Foot outside that a local wood carver in Lebanon carved. They local painter they

used also painted the inside of the building to look like you are sitting in a forest of trees with Big

Foot painted on the wall. I saw the painter on Facebook as he was painting the store. They have

became very popular in Lebanon and the restaurant is always full of customers. According to the

Facebook website they have 1600 likes so far and the average person stays about a half hour.

The value they provide to their customers is that they are very committed to provide their customers

with fresh handmade healthy ingredients. They update their website regularly with new items they are

bringing on board.

They also use Munchy Delivery which is another avenue of free advertising for them. Munchys

advertises for all the local restaurants that they do deliveries for. They put videos about the restaurant

they are providing this service for. Big Foot Bites also uses OrderEm. This is a company that

provides many services to a business at a very low cost. They offer business's easy ordering options,

website design, and customer surveys just to name a few. 

Here is one example of pricing from them:

The only challenges I see is the fact that people think the sizes are not healthy portions. I think it is up

to the individual to choose what is healthy for them or not. Who is to say you can’t share a meal? A

unique marketing approach they use is "the challenge". It is fun and customers like fun. You have to

eat a Sasquatch Burger which is two 1 pound beef patties, 1 pound of bacon, all the condiments and

served on 3 Brioche buns. You have 20 minutes to finish it along with almost a pound of Tots and a

drink to win. If you win you get it for free along with a T-shirt saying “I ate the Sasquatch”. To this

day nobody has won.

I think I would as a brand manager I would also put coupons in the local paper to draw new

customers into the restaurant.

.-Michelle Clark

https://www.bigfootbites.com/

https://www.munchysdelivery.com/order/restaurant/384

https://orderem.com/Products.aspx

http://democratherald.com/business/bigfoot-bites-offers-burger-of-mythical-size/article_d20e3575-6058-5702-a5c2-28df9e4402dc.html