Week 2 Listening Exercise- politicians, judges, and bureaucrats don't listen

Topic: Social Listening

1.

NRA - National Rifle Association of America

2.

Every day, the NRA fights back against who want to regulate, restrict, and ultimately, destroy your Second Amendment freedom.

3.

People are saying: 

• If one person from each gun owning household belonged to the NRA no politician would ever utter the words "gun control" again!

• Don’t regret joining the NRA a month ago. The more people who criticize and judge me for joining them, the more I’ll donate and support them. Proud 20 Year Old Member here.

• To all the military in service and those no longer serving. I hope that if this crap continues the people and yourselves will come together and do what the oath you swore states. That is to uphold the constitution and it's rights. A government that wants to disarm it's citizens is no government at all and need to be stopped. All of these people who want to rewrite the constitution are domestic terrorist by definition.

4.

They are selling membership for product and services to raise money to support our 2nd amendment rights.

5.

The NRA uses cookies in conjunction with third parties (such as Facebook and Google) to provide measurement on marketing campaigns and send targeted advertisements to internet users. The NRA does not use any personally identifiable information when targeting users for advertisements.

The NRA uses campaign expenditures and a rating system based on members voting history to influence politics. 

• 24/7 Defense of Your Gun Rights
• Your Choice of Magazine
• Your Official Membership Card and Decal
• $2,500 No-Cost Firearms Insurance*

The challenge for the brand is fake news, liberals and politicians. 

6.

If I were brand manager I would respond to customers with Twitter and LinkedIn for the younger generation. I would still use Facebook for the older generation. Facebook still seems to be the best option for people age 50+.